Design & Build High-performing Websites
that
scale 
.

As a web expert, I help teams plan and execute clear, scalable web applications; drawing on over five years of experience across product planning, branding, UX, and engineering.

VolkswagenGoethe InstitutHERE TechnologiesThreeFoldOurWorldOurVerseMyceliumFreezoneGeomindMbweniZictiaCodeVolkswagenGoethe InstitutHERE TechnologiesThreeFoldOurWorldOurVerseMyceliumFreezoneGeomindMbweniZictiaCode

Complete Website Revamp

Outgrown your current website? When it no longer reflects your product, it’s time for a rethink. I redesign and rebuild it to improve clarity, performance, and conversion, without losing what makes your brand yours.

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Rebranding & Visual System Implementation

Does your brand feel inconsistent across touchpoints? When a brand lacks consistency, it shows. I create and implement visual systems that bring clarity and cohesion to your product and website.

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High-Performance Frontend Engineering

Is your frontend starting to feel slow or fragile? I build and refactor frontends that are fast, scalable, and maintainable — without compromising design quality.

UX Design & Research

Are users struggling to find or understand what they need? Whether you’re starting fresh or refining what you have, I identify friction in user flows and refine structure, interactions, and hierarchy to make your product easier to use.

  • Clarify the problem & success metrics
  • Audit the existing product or codebase
  • Define scope and technical constraints
  • Design flows and edge cases
  • Validate through user testing
  • Ship and iterate (v1.0)

Product Management: Leadership & Direction

Need someone to own product decisions end-to-end? I help define priorities, shape roadmaps, and guide products from planning through execution — aligning product goals with UX and engineering.

PORTFOLIO

Showcasing Real-World Projects

TECHNOLOGY STACK

Full-stack Web Expertise

  • TypeScript

  • JavaScript

  • React

  • Next.js

  • Astro

  • Vite

  • Node.js

  • CSS

  • Tailwind CSS

  • WordPress

  • Netlify

  • Vercel

CASE STUDIES

The Process Behind the Products

View all

Why We Chose to Reimagine OurWorld

As OurWorld evolved beyond its original scope, the team came to our studio for strategic and design consultation. The goal was to realign their brand and website with the scale, clarity, and credibility of the ecosystem they were building.

Languages

  1. English
  2. Chinese
  3. German
  4. Indonesian
  5. Spanish

Education

  1. Institution
    Udacity
    Degree
    Front-end Web Development Nanodegree
    Date
    20212021
  2. Institution
    CODE University of Applied Sciences
    Degree
    Bachelor of Applied Science (BASc), Interaction Design
    Date
    20172020
  3. Institution
    Beijing Language and Culture University
    Degree
    Bachelor of Arts (BA), Chinese Language and Literature
    Date
    20132017

Working Experiences

  1. Company
    OurWorld Holding
    Role
    Web Architect
    Date
  2. Company
    ThreeFold Foundation
    Role
    Front-end / Web Developer
    Date
  3. Company
    HERE Technologies
    Role
    UX Researcher
    Date
  4. Company
    Volkswagen Commercial Vehicles
    Role
    UX / UI Designer
    Date
  5. Company
    Goethe-Institut
    Role
    UX / UI Designer
    Date
Download CV

GET STARTED

Let’s build something that
actually works 

Book a free 30-minute consultation to explore your project.